W40 is an architect’s office for brand architecture. Brand architecture as we define it comprises the competences of architecture, communication and design and develops new solutions for three-dimensional brand management.
Where a brand is physically perceptible, its identity can be discovered and the product can be experienced by all senses. Thereby, we create an emotional connection between human being, product and brand.
W40 works interdisciplinary in all areas of architecture and interior design, and connects strategic marketing know-how with architecture, communication and design. This creative process involves a brand analysis, its transformation in shapes, colors and pictures and the creation of an integral (/holistic) spatial concept that lets people immerse in the brand. W40 cares for the total planning and coordination up to the realization of the complete architecture.